There has been much buzz in the air about the James Brown biopic, Get On Up. With break-out actor, Chadwick Boseman, taking the lead as Brown expectations were high for the debut weekend. Still, despite a substantial marketing and PR campaign to push the film, it took in roughly $13M in it's opening weekend.
Why didn't the film have a bigger opening weekend? First - it was up against some serious competition. Guardians of the Galaxy had the biggest August box office opening of any film and Lucy continues to be stealthy bringing in $18M in its second week.
From my personal perspective, there was a lot of buzz about the film, but the target audience wasn't authentically excited to see the movie. My generation isn't especially connected to James Brown - I suspect many put the film in the "I'll see it when it comes to Redbox" category.
The film's $55M budget means that GOU will be fortunate to break even. How does it measure up against opening weekends for past African American biopics?