Tonight Beyonce and Jay-Z kick off their On the Run tour in Miami when they hit the stage at Sun Life Stadium. The two were photographed above in rehearsal earlier today. I couldn't think of a better story to help soft-launch Need Culture!
Need Culture will focus on entertainment content that uplifts our culture and that makes us proud. Personally, I'm very proud of both Beyonce and Jay-Z. Beyonce has had my heart since she burst on the scene as the captivating lead singer of Destiny's Child. After more than 15 years in the game, she has leveraged her creativity and talent to secure ICON status at the tender age of 32.
The first time I heard Jay-Z, I must have been a teenager impressed with his catchy sample from Annie on "Hard Knock Life" and jamming out to the classic "Big Pimpin'." Now, Jay is not only still relevant to music, but he's also a successful entrepreneur at the head of Roc Nation.
I can't wait to look on with pride and excitement when the power couple brings On The Run to Atlanta next month. Hopefully, I'll have the site well underway by then.