From print to the big screen, Fifty Shades of Grey has captivated the world's attention. Not only have we been bombarded with the previews featuring Beyonce's remixed "Crazy In Love," but you may have also noticed the hashtags #Bae #FiftyShades across social media.
As the movie is set to hit theaters ahead of Valentines Day, Universal teamed with actor/photographer Lance Gross to sponsor Fifty Shades of Bae - an photography collection shot by Gross fifty-shades style. The full collection can be seen on Lance's site, and features Black celebs and influencers such as Angela Simmons (above), Terrence J., King Bach and Don Benjamin.
What do you think about this campaign? Are you planning to take your #Bae to the movies this weekend?