Starbucks and its Ceo, Howard Schultz, experienced a public debacle after launching the #RaceTogether campaign. By having baristas write the #RaceTogether hashtag on coffee cups, Schultz hoped to take on race relations and...
While I appreciate and agree with the progressive campaign's overarching purpose, the in-store execution was clunky. The last thing I want to do - and the last thing I want the guy in front of me to do - is have an extended conversation with the barista. Especially if I'm in a rush to get to work in the morning.
According to Schultz, he proceeded with the in-store initiative despite internal opposition. Although the hashtag may be dead, the campaign will continue. You can read more about it in a memo that Schultz wrote to his employees.
While reading through Forbes, another Starbucks campaign caught my attention. Check it out:
The ad promotes the company's in-home coffee products by capturing an intimate moment between a young Black father and his son. The ad made me feel proud to know that a positive portrayal of Black men and families would be seen across the Forbes audience. Now, THIS is how I expect Starbucks to take on race relations!
What do you think about the ad and #RaceTogether?